Fresh Air, Delivered.

Never forget to replace your air filters again. Experience
cleaner air with our top-rated air filters delivered
automatically to your front door.

Introducing the TRU+ Filter with a Carbon Backing

Tru combined the superior airflow and particle-stopping power of a Merv 11 filter
with the odor and gas adsorption power of an activated carbon filter.

Filters Delivered in our Air Filter Subscription
Chose Air Filter Size

Choose Quantity and Sizes

Select high efficiency, activated carbon-backed
MERV 11 rated air filters in every size imaginable.

Schedule Filter Delivery

Schedule Delivery

Schedule delivery to coincide with the
precise day it's time to replace your old filters.

Take Delivery of Air Filters

Breathe, Smile, Repeat.

Each delivery serves as a reminder that
it's time to replace your filters again.

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Finally a subscription service for the best air filters at one easy price. Get the size you need delivered right to your front door when it's time to replace them.

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>Tru Family

Your Loved Ones Deserve
to Breathe the Best Air Possible 

TRU delivers the same high quality HVAC air filters hospitals and schools trust. Introducing the essential air filter subscription service that envisions a healthier future for you and your family. 

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Tru Allergies

Breathe Fresh Air In
Breathe Stress Out.

Do you or your loved ones have allergies?

One affordable way to reduce pollen, dust, pet dander and other allergens is to replace your HVAC air filter. Want to breathe better? TRU delivers.

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Tru Jogging

Build Stronger Lungs
for Longer Runs!

You believe in filtered water, do you believe in filtered air?

It’s time to breathe clean air again. Improve your home air quality,  health and performance by changing your filter every 30-60 days.  Want a reminder?  TRU delivers.

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Make Every Breath Count.

Breathing is the single most important act that we do every day. When you improve the air you breathe, you improve your quality of life. Focusing on your breathing can have significant impact on your well-being and stress levels, awakening your mind and body.


Strengthen Immunity

By simply deep breathing through
your nose or mouth, seven times a
day, you can greatly increase the
efficiency of your immune system.

Reduce Anxiety

Alleviate Anxiety

Focusing on breathing can help
to alleviate anxiety, symptoms
of depression and other
negative emotions.

Brain Growth

Stimulate Brain Growth

When controlled breathing is used
during meditation, it can actually
increase the size of the brain.

Better Sleep

Improve Sleep Quality

If you’re lying in bed with thoughts
racing and have run out of sheep to
count, breathing exercises for sleep
can help send you to dreamland.

Improve Heartrate

Improve Heart Rate

Breathing exercises are a great way
to improve the strength of your
heart and lungs. The result is a
slower heart rate, deeper breathing
and a greater sense of calm.

Lower Stress

Lower Stress Levels

Take a deep breath in. Now let it
out. You may notice a difference in
how you feel already. Your breath is
a powerful tool to ease stress and
make you feel less anxious.

Featured In

Bob Vila

“Best Filter for Allergies”

Better Homes and Gardens

“Best Air Quality”

The Spruce

“Best for Allergies and Asthma”

Frequently Asked Questions

So you’ve got some things you’re not sure about. That’s okay, we’re here to help!

Standard filters can only protect heating/AC systems from large dust particles. Tru offers high-efficiency MERV 11 rated filters designed to protect your family from dust, allergens, mold spores, volatile organic compounds (VOCs) and more.

Minimum Efficiency Reporting Value (MERV) is an independent standard that rates the overall effectiveness of air filters. A higher MERV rating means a greater percentage of particles captured.

MERV 11 offers the best balance of high-efficiency filtration and ideal air flow within our filter dimensions. Hospitals use MERV 11 filters in their laboratories because they can filter out harmful contaminants.

Activated carbon captures and traps gases, vapors and volatile organic compounds (VOCs). This includes smoke gases and odors from humans, animals, foods, cooking, and waste processes.

Tru filters can reduce the total volume of dust compared to less efficient filters, but they can only trap particles that reaches the filter. Dust that is heavier than air may fall before reaching the filter.

High-efficiency filters should be replaced at most every 90 days. However, households with pets, allergy sufferers and furnaces located in the garage should have filters replaced every 30 to 60 days.

Tru filters are designed to provide ideal air flow within all HVAC manufacturers’ specifications. Replacing your home air filters every 30-90 days will ensure that you always have effective air flow.

You control your subscription and can cancel with the click of a button. You may also change sizes, delivery frequency or pause your subscription. We want to earn your trust with every delivery.

Hear from our Customers