Breathe, Baby, Breathe.

why we do it

We are a team in our thirties who love to balance work and play. We live to share quality time with our family and friends.

We love to travel. We kick butt at work. We can binge-watch a Netflix series like nobody's business. We throw down in the kitchen. Conquer hiking trails. Show that elliptical machine who's boss. Paddle board wherever the water stays warm all year round. Taste wine and a Tequila flight, too. Read everything we can get our hands on. And generally relish life.

We believe breath is life. And we’re pretty passionate about this.

Breath is life. You don't even have to think about it. It's involuntary. Vital. Continuous. Remarkable. When you improve the quality of the air you breathe, you improve the quality of your life.

Breathing is the
greatest pleasure in life.
Since the average American spends 93% of his or her life indoors, we went in pursuit of a convenient way to improve indoor air quality. We found it in TRU.

Like you, somewhere in the back of our minds we remembered hearing that you should change your indoor heating, ventilation and air conditioning system filters every 3 months. But we weren't actually doing it. Why? Because it would occur to us about once a year, when we happened to wander down the air filter aisle in our local hardware store.

Then we'd take a stab in the dark about size, make and model and fill up our cart with 5 or 6 of those bad boys, all proud and patting ourselves on the back. Into a random kitchen cabinet they'd go, never to be heard from again until our next hardware store visit.

Like all great problem-solving brands, we founded TRU with the wonderment and awareness that there had to be a better way.

We figured it out. High quality air filters, in any size, at one great price, delivered right to your door precisely when it's time to replace the old ones.

Easy. Expedient. Essential. Nothing to remember, nothing to forget. Free to exercise, embrace, explore and endeavor at a higher level. YES!