Breathing is the Greatest Pleasure in Life

Breathe is life. You don't even have to think about it.
It's involuntary. Vital. Continuous. Remarkable. When you improve the
quality of the air you breathe, you improve the quality of your life.

Like you, somewhere in the back of our minds we remembered hearing that you should change your indoor heating, ventilation and air conditioning system filters every 3 months. But we weren't actually doing it. Why? Because it would occur to us about once a year, when we happened to wander down the air filter aisle in our local hardware store.

Then we'd take a stab in the dark about size, make and model and fill up our cart with 5 or 6 of those bad boys, all proud and patting ourselves on the back. Into a random kitchen cabinet they'd go, never to be heard from again until our next hardware store visit.

Like all great problem-solving brands, we founded TRU with the wonderment and awareness that there had to be a better way.

We figured it out. High quality air filters, in any size, at one great price, delivered right to your door precisely when it's time to replace the old ones.

Easy. Expedient. Essential. Nothing to remember, nothing to forget. Free to exercise, embrace, explore and endeavor at a higher level. YES!

Get Started